The Hummingfish Foundation (THF) is a Hong Kong registered charitable organization since May 2010, with a mandate to protect the earth’s unspoiled natural environments by adding value to nature itself.
Our Vision
Harmony between nature, people and businessso as to add value to nature
Our Mission
- We protect natural resources through partnership with local communities in developing countries to create environmentally sustainable and profitable products
- We mentor local entrepreneurs, bring high-value solutions to the green businesses so as to generate much-needed income and economic incentives to protect the nature environment
- We inspire consumers to develop a deep appreciation for nature
The earth’s natural environments are at risk and humanity’s lust for natural resources has driven biodiversity to the brink. Poverty is one of the most destructive forces against nature, especially in developing countries.
When forced to choose between good environmental practices and survival, people will always choose the latter. THF believes that through sustainable community-based nature tourism (diving, birding, trekking, etc.) and the support of environmentally sustainable green products, we can add economic value to UNSPOILED nature.
Since 2010, THF has helped change the lives of many people who once lived without hope in a slowly deteriorating landscape and poverty. Through initiatives such as the Ai-Funan all natural hand-made soap and Maubere Mountain Coffee projects, THF has helped communities develop production methods which ensure high quality products are being consistently produced, worked closely with the communities to develop compelling brands which have enticed consumers around the world and finally, THF and its dedicated team have created relationships for our brands with some of the world’s most innovative global companies, such as Cathay Pacific Airlines, Agnes b and Homegrown Foods. When THF initiatives are successful, we create a win-win-win scenario. The communities win from the sales of their successful green products. The customers win by consuming healthy, sustainable and meaningful products and finally, the ecosystem wins because it has become the communities most valuable asset.
A dollar earned by green entrepreneurs is a dollar of value added to the ecosystem in which they live and to further support and encourage the fragile communities we work with, 100% of net profits of all product sales goes back to the communities that produce them. This business model has not only helped the communities and added more value to their ecosystems, it has also proven to be a strong incentive for our customers. Individuals and corporations know that with each purchase, they are not only getting a world-class product, but are also putting money directly into the pockets of the people who need it.
The THF model has shown impacts beyond our initial projections and as our products have become well known, many communities in Timor-Leste and around the world have reached out to THF for help. People in developing countries are eager to find high-value green solutions if they can and THF stands ready to help them.