About The Hummingfish Foundation

May 7th 2004-Dili, East Timor- A young Timorese lady enjoys a spectacular panoramic view, looking east towards Hera, as seen from the top of the Cristo Rei monument near Dili.. Photograph by Daniel J. Groshong/Tayo Photo Group

The Hummingfish Foundation is essentially an environmental protection organization.  Our mission of  is to protect the earth’s unspoiled natural environments by adding value to nature itself through sustainable community-based nature tourism (diving, bird watching, trekking, etc.)

Local stakeholders who damage nature through unsustainable exploitation don’t do so because they dislike nature, but rather as a means to provide as much for their families as possible.

Community-based nature tourism can relieve some of the pressure on natural resources, by generating jobs and income for local stakeholders by making unspoiled nature a thing of value.

The Hummingfish Foundation is a Hong Kong registered tax-exempt non-profit whose core goal is the protection of natural resources through the creation jobs in community-based heritage and nature tourism industries. Local shareholders who engage in destructive environmental practices don’t do so because they dislike nature, it’s because they are trying to generate as much income as possible.  We believe that by supporting community-based heritage and nature tourism businesses, we can start to add value to those resources in their unspoiled state.  If heritage and nature are the product that you are selling, then you have a financial incentive to protect those resource.

October 2nd, 2003-Dili, East Timor-Two spear fishermen from nearby Atauro Island in East Timor prepare to fish while standing on the beach near the capital of Dili. Fish is an important staple food of the Timorese diet & the people from Atauro Island, which is several Kilometers North of Dili, are famous seafarers. Photograph by Daniel J. Groshong/Tayo Photo Group

If a community of fishermen are getting 20 times more income from dive tourism then they do from fishing, then they will have a strong financial incentive to protect that marine environment.  The same thing can apply to habitat for birds, big game or any form of wildlife for that matter. Heritage sites when well preserved and maintained are labor intensive and huge draws for tourists.

The Hummingfish Foundation has seen how compelling photographic imagery well presented, can have a powerful effect on potential nature-loving tourists.  In fact, despite the fact that strong visuals is the single best way to brand and promote community-based heritage and nature tourism, most developing nations have little or no photographic archive in which to promote themselves.

The Hummingfish Foundation is committed to help Haiti compile a databases of high-end photographic imagery of Haiti’s community-based heritage and nature tourism assets, archive those images into a readily accessible photographic database, and help Haiti to use this resource to educate potential heritage and nature tourists about the beauty of this nation. The images in this archive will be essential for future efforts to brand and promote Haiti’s community-based heritage and nature tourism assets.

August 29th 2009 _ DILI, TIMOR-LESTE_ Views of a dive site called Tasi Tolu, which is located just west of the Timorese capital city of Dili. Photograph by Daniel J. Groshong/Tayo Photo Group

The Hummingfish Foundation has direct experience in doing this. Daniel J. Groshong, the founder of The Hummingfish Foundation, worked on a project starting in 2003 to help promote Timor-Leste, Asia’s newest nation. With a USAID grant of nearly US$90,000 and a lot of personal commitment and perseverance, Groshong conceived and completed a project to undertake extensive photography of the country’s landscape, nature and culture and create a photographic archive now housed in Timor-Leste (and online using Photoshelter).

The photographic archive created during the project houses some 700 rolls of film and 10,000 digital images, is now used for the ongoing promotion of the Timor-Leste and led to the publication of the first ever “coffee table” book on Timor, “Timor-Leste Land of Discovery”, depicting Timor’s landscape, cultural and underwater wonders. The book (supported by President Bill Clinton, former UN Secretary-General Kofi A. Annan, President Xanana Gusmão and Nobel Peace Prize laureate Jose Ramos-Horta) became one of the Government’s official state gifts, and its images have been used in a number of publications as well as TV shows around the world to promote Timor’s natural assets.

Even at times when Timor was experiencing upheaval and sporadic acts of violence grabbing world headlines, the imagery from Timor-Leste Land of Discovery has had a positive effect in portraying a positive image of Timor-Leste around the world and has given the people of Timor a valuable resource through which to promote their tourism industry in future.

September 5th 2007_ Nusa Penida, Bali, Indonesia_ Crewmembers have a laugh on a dive boat operated by Blue Season in Sanur Bali. Photograph by Daniel J. Groshong/Tayo Photo Group

Although it is impossible to directly correlate cause and effect, Timor-Leste had its best ever year for tourism in 2009: EcoDiscovery Tours, a locally owned and operated company, reported a 200% increase in business compared to the previous year; Dive Timor Lorosae, Timor’s largest dive operator, has also reported a significant and ongoing increase in business.

Groshong’s branding and promotional efforts have been of such value to Timor-Leste, that he was contracted by the Government of Timor-Leste to produce all of their promotional materials for the Shanghai World Expo 2010. The first ever participation in a Word Expo for an independent Timor-Leste.

The most critical thing that The Hummingfish Foundation can do is to pass on and nurture the creative tools and talent, which will be the driving force behind future promotional efforts.  Sustainability relies on local stakeholders and their commitment towards building a better future.

To learn more about Community-based ecotoursim, please visit our “What is CBET” page.

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